Primoeza // Remembering A Well-Loved Project (2011)

16 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

We were tasked with directing and photographing Primoeza’s new collection in late-summer of this year. I’ve walked you through our process a bit here. It really was such a wonderful project on all levels. We were honored to be a part of it.

23 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 31 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 1.4 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

Hilary and I spent a day scouting locations, making our shot list (color-coded, mind you — we were old-fashioned and wrote everything out) and working out wardrobe. Then she and I, along with CDR, went to Chase’s Daily (Belfast, ME) for a long dinner. I love the pre-game days before a big photo-shoot.

61 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 5.5 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

I loved my team for the shoot-day. With RTS on video (and here are the finals), Hilary on styling and CDR on kraft services the day took on a nice hum of work/hilarity/inspiration.

4 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 51 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

Then Lynsey and Evan stepped in and brought the photographs to life. How could we go wrong, really, with such a beautiful product to showcase? We really do love what we do.

— MAV

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