December 2011

Gap // A and B

This is a video outtake from a project we were asked to pitch to Gap.

The project was quick-fire and raw and was conceived, shot, and presented in less than 3 weeks. Just one of the many ways we love to work out our shtick.

The two people in the video are A and B.

I have become more closely acquainted with A and B over the last year, really since the inception of MORE & CO. They have been (and will always be) a crucial part of what we do. They have helped us on most of the larger projects we have worked on this year. They are two people among countless that have supported us with their natural talents. I’m not sure how to thank them, so I decided to post this video as a tribute to them both. The moment I captured speaks for itself.

I try to inspire and I try to connect. I can’t do it alone, you know …

… that’s why I like having A and I like having B.

Big-ups to everyone that I was able to work with/talk to/collaborate with/take orders from/hug/laugh with/listen to this year. xo

— RTS

Filed: Art Direction / RTS / Video
MMW // Thinking Abstractly (2011)
MMW Exploration1 MMW // Thinking Abstractly (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

While looking back through the “MORE_&_CO.” folder on my computer I relived a lot of the projects that we completed during our first year of working together as a trio. Within each individual project folder were many interesting (and some not so interesting) concepts and directions. I found the above identity exploration for an acupuncture studio particularly enjoyable.

Acupuncture, being a somewhat abstract concept, was a subject ripe for an abstract graphic interpretation. I personally find the visual thinking involved in this type of project to be the most rewarding. It was quite a challenge to create a logo that conveyed the idea of the subject and was visually appealing while resonating with the client as well as with myself and my partners. Happily, we all agreed that the mark shown above, centered in the bottom row, was the clear winner.

I’m looking forward to more of this type of project in the “2012″ folder within my “MORE_&_CO.” folder.

— CDR

Primoeza // Remembering A Well-Loved Project (2011)
16 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

We were tasked with directing and photographing Primoeza’s new collection in late-summer of this year. I’ve walked you through our process a bit here. It really was such a wonderful project on all levels. We were honored to be a part of it.

23 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 31 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 1.4 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

Hilary and I spent a day scouting locations, making our shot list (color-coded, mind you — we were old-fashioned and wrote everything out) and working out wardrobe. Then she and I, along with CDR, went to Chase’s Daily (Belfast, ME) for a long dinner. I love the pre-game days before a big photo-shoot.

61 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 5.5 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

I loved my team for the shoot-day. With RTS on video (and here are the finals), Hilary on styling and CDR on kraft services the day took on a nice hum of work/hilarity/inspiration.

4 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine 51 Primoeza // Remembering A Well Loved Project (2011)   More & Co.   Creative Studio + Shop   Portland, Maine

Then Lynsey and Evan stepped in and brought the photographs to life. How could we go wrong, really, with such a beautiful product to showcase? We really do love what we do.

— MAV

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